第16卷第2期

版權頁、目錄   檔案下載

服務品質，顧客滿意度與顧客忠誠度：反映─形成衡量模式在蒙古銀行產業的應用研究   檔案下載
( Service Quality, Customer Satisfaction and Customer Loyalty in Mongolian Banks: An Application of Reflective-Formative Measurement Model for Service Quality. )

體驗式行銷在主題餐廳的應用研究   檔案下載
( Experiential Marketing Applied Research in the Theme Restaurant. )

國小教師兼任出納人員工作壓力之因素研究   檔案下載
( A Study of Job Stress Factors among Elementary School Teachers with Part-time Cashier Duties. )

不動產行銷策略淺探──以人口遷徒理論為之   檔案下載
( Research on Real Estate Marketing Strategy——A Discussion of Population Migration Theory. )